Ever since 1964 with the production of the Beatles music video for their song “Hard Day’s Night,” music videos have evolved to be an intergal part of an artist’s career as well as the music biz. People love music and people love videos. The combination of the two has helped launch the careers of many well-known artists, giving them a platform for branding and establishing a unique, stand-out image. I mean, take Lady Gaga for example. She relied heavily on music videos to project her unique persona across the globe!
Even more so now, in the digital age, music videos can help artists break away from the crowd and is great promotional food for getting noticed. The best part about creating music videos today is that there are loads of free video making tools and resources out there on the web, making it extremely cheap to do- if it costs anything at all! Even YouTube has a free video editing feature now!
The hardest part about creating music videos today is making something truly original and creative. There are loads of tips out there for you to check out. Check out this one in particular. It covers some great tips from some of your favorite music artists! Need more inspiration to get you going? Watch the winning music video from uPlaya’s ‘Search for the Best Music Video’ Contest!
Founder of Karizma Muzik, John Rushton is a songwriter and publisher of electronic dance and pop music groups. Well known throughout the USA, UK, and Belgium, he has worked with a variety of artists and celebrities including Stuart Wolfenden of Coronation Street and Paul Redmond of the UK TV show, “Stars In Your Eyes.”
More recently, Rushton has been in the studio producing demos with Up & Coming UK pop sensation, Zoe Matthews. In her young career, Zoe has already claimed the title of 2007 Young Contemporary Musician of the Year, and is now getting ready for her US Promo Tour this Fall. Check out the demo recording of her newest single, ‘So Close To Heaven’!
Creating videos is one of the newest and most effective ways for independent artists to get exposure for their music and grow their fan base on the web. Over the last couple years, more and more artists have started experimenting with the various ways they can use videos to pull back the curtains on their music career in such a way that brings their fans along for the ride. From fun, behind the scenes documentary to interviews to low budget music videos, music artists are always thinking of new, creative ways to use videos to further their career. And best of all- it works!
What types of videos have you created to promote your music, show off your unique personality, and build your fan base? Please share your ideas, even better, your videos with us on uPlaya’s new YouTube channel- uPlaya Music Universe!
Need some ideas to get you started with video? Check out how Panic at the Disco uses video to get in with their fans!
uPlaya’s Kigity K and this week’s Up & Coming Artist on Facebook has made it to the big leagues! He’s already gained street credit in the underground hip-hop scene as a freestylin machine, and now he hopes to bring his music to the surface to introduce it to the world. And what better way to do it than opening for Juvenile at a Super Bowl after party for the Green Bay Packers! Even cooler, Kigity has been asked to create the theme song for the team if they win!
uPlaya has a brand spanking new channel on YouTube and we want to feature YOUR MUSIC VIDEO on our “Up &Coming” Playlist! That is, if it’s legit! The channel will also be used to promote music discovery for both indie artists as well your favorite big name artists. Our mission is to make sure you hear it first, that is, to make sure you know about the hottest songs long before any of your friends do. So whether you’re an indie artist looking to be the next big YouTube sensation, or a music fan who aims to to know about new songs well before their radio release, uPlaya’s new music channel will be your new destination for discovering and listening to new music on the web!
Brooklyn, New York has a new ‘FACE’ on the Hip Hop/ Rap scene- Face Tha Music! Another uPlaya artist discovered at the Deal Makers event last Fall, Face has been blowing up radio stations worldwide with the recent release of his hit single, “My Favorite Song,” which features Patty Tyler. The music video for the single can be seen on rotation across MTV, Music Choice, Fuse TV and VH1! More recently, Face Tha Music has been working hard in the studio recording with fellow artists- Vado, Jagged Edge, Skyzoo, and Duckdown- in preparation for the release of his newest mixed tape. Already endorsed by Hot 97’s renown Hip Hop and R&B music promoter DJ Kay Slay, this mixed tape is predicted to be a smashing success! So make sure you set your google alerts to get notified when it hits stores!
Music Intelligence Solutions, Inc.’s uPlaya.com, a global leader in digital music promotion and discovery, was recently named a top innovator at the 2010 New England Venture Summit, an elite investment conference linking venture capital with high level innovation.
As a result of this honor, Music Intelligence CEO, David Meredith presented the company’s business model to an exclusive group of over 400 entrepreneurs, investors, and corporate developers attending the event on December 15th.
“Music Intelligence Solutions is excited and honored to be in this very elite group of young Startup Ventures Top finalists,” said David Meredith, CEO of Music Intelligence Solutions. “Our patented uPlaya artificial intelligence system and vast distribution and marketing channels via digital media offer the music industry and aspiring artists unparalled methods of reaching the masses.”
Learn more about uPlaya’s recognition at this exclusive conference here!
